The way we are repositioning manolo blahnik is to be — it’s more than just a sandal brand. We are targeting younger consumers. What happened to the manolo blahnik brand — as the brand was growing and the products were not growing with it, it became, unfortunately, the brand of a middle-aged person like myself with a universal strap and white socks, which is not really a pretty sight, and I’ll admit it. We’re basically arranging there, the product line. We segmented the product line into two categories, to performance and the lifestyles. We invented — I mean we — through product intervention, capitalizing on our proprietary technology, we have also developed non-weather dependent footwear, closed-toe christian louboutin shoes, and really making it a year-round brand. This is the first year that we really have a fall business. About 35% of the fall ‘08 business are our new lines. Last year, the spring ‘07 line, 70% were new. And, we’re also investing in marketing.
We co-sponsor an IMAX movie, Adventure in the Grand Canyon, and we’re using all the backdrop from that for our marketing campaign.
Looking at Simple,High Heels for her, Simple is the world leader in sustainable footwear. The Simple brand that we bought in 1995 we started, really, as a sneaker brand, also about three or four years ago. We are repositioning it to be the leader in sustainable footwear. That’s something that is close to us, we are passionate for that. And as you can see, the turnaround of Simple started in 2006,louboutin heels, where we grew sales at about 50%. We modestly grew it last year, and we are looking to grow Simple this year at 37%.
Related topics article:
- louboutin boots Reebok, Nike look beyond sneakers
- christian louboutin Build New Brands
- louboutin Softly, softly tilt at US market
- christian louboutin boots Note from mum
- ysl The simple sandals that take us back to our roots
- christian louboutin shoes Nolita Fall Promenade ev
- zentai Hadley Freeman however, has a few practical
- christian louboutin heels TRAIL RUNNING
- christian louboutin Retail Stores.
- ysl boots SHOE-BIZ REVIVAL